Meet the Team

Founder

As Managing Director, Aikhoje is responsible for strategic planning, excellent professional service, management of the agency and overall performance of MatchRoom Sports and Media.

Aikhoje is a consummate journalist cum communications practitioner and brand builder, with over a decade’s experience in communications and brand management.

He is a graduate of the University of Benin and member of the inaugural Lagos Business School (LBS) Sports Business Management Programme (SBMP).

Experience gathered while working on brands like Coca-Cola, Eunisell, Milo, MTN, Globacom and Obudu Mountain Race amongst others has boosted his brand management skills.

While working at the PUNCH Newspaper, he served as State Correspondent in Kwara, Bayelsa and Abia States.

Aikhoje founded Sports Brands Nigeria Awards (Nigeria’s Premier Sports Industry Awards) in 2012 to celebrate outstanding brands in Nigeria’s fast evolving Sports Industry and co-founded League Bloggers Awards (Nigeria’s First Independent League Awards) to honour the best players and managers in the Nigeria Premier League.

Over 20 years’ experience as a journalist covering the Nigerian domestic league and African football has broadened his knowledge of the ‘beautiful game’, which has earned him a role as a regular pundit on SuperSport’s Naija Made, a specialised programme devoted to the Nigeria Professional Football League (NPFL), on Saturdays (SS 229, 9.00am Local Time, 8:00am GMT).

Aikhoje’s versatility is exemplified in his ability to effectively function as an MC, Pitch Side Presenter for SuperSport during league matches and a football coach.

He speaks French and is a member of the Nigerian Institute of Public Relations (NIPR).

Aikhoje is a member of the Lagos Country Club, Ikeja. He is also an alumnus of DayStar Leadership Assembly (DLA).

Brand Management

Usifo Ijewere brings robust experience as an astute marketing professional to MatchRoom Sports and Media Limited.

Ijewere earned a degree in Pharmaceutical Sciences from the University of Greenwich and kick started his marketing career, in Pharmaceutical Marketing.

He subsequently bagged a degree, in Law, at the University of Law, United Kingdom and is a qualified Solicitor of England and Wales.

Over the years, his impressive track record in Personal Branding and Strategy has contributed to the growth of the agency.
He is lover of the beautiful game; an avid fan Liverpool as well as the Super Eagles.

Ijewere is a member of several professional bodies and is responsible for Strategic Integration and Planning of Inputs into Brand Management at MatchRoom Sports and Media.